PPC - Google Ads Search Marketing

Done right, Pay Per Click (PPC) ads are the most effective way to reach your target audience.

Paid Ads on Google Ads (formerly Google Adwords), Microsoft Ad Network (Bing), and social channels including Facebook & Twitter, are the fastest and most effective way to promote your website, products and services to a highly targeted audience. There are numerous options available to reach your target market across all devices, including text, banner and video ads.

However, you can’t just create a campaign, launch it, and hope for the best. A successful PPC (Pay-Per-Click) campaign requires proper initial set-up, on-going testing, refining and optimizing of all aspects of the campaign, all of which require a combination of time, deep knowledge, training and experience.

I have been building and managing PPC campaigns on Google and Bing since their inception, and spent several years as a Senior Fulfillment Manager with Mediative, one of Canada’s largest agencies and Premier Google SMB Partner. My experience with PPC goes back to 2006 when I owned a niche PPC service that delivered 38 Million ad impressions that year.

I have built, managed, and overseen thousands of successful PPC campaigns across a wide range of small and medium business verticals, including law firms, luxury hotels, retail, trades, professional services, LGBTQ, automotive, insurance and real estate – with ad budgets ranging from $2000 to over $75,000 per month.

More recently, I planned and executed strategic paid search campaigns for several well-known luxury hotels and resorts, as well as a global SaaS software company marketing throughout Canada, the US, the UK, South Africa, Australia and New Zealand.

With the ever-increasing complexity and competition on Google, Bing, and paid social channels, you need an experienced professional to get the most out of your advertising dollar through honest, transparent and measurable strategies and best practices.

Google and Bing PPC Advertising

Benefits of Advertising with Google Ads

Target

Google Ads offers precise targeting, is completely measurable, and has tremendous reach, levelling the playing field and making it possible for even small businesses to compete on a local, national or even global scale.

Targeting Relevance

One of the greatest benefits Google Ads offers is the ability to precisely target ads to users based on their interest, as well as other factors such as location, language, and demographics. Specific keywords and phrases can reach consumers at different stages of the buying cycle. The result is that searchers see highly relevant ads at the right time. FOr local business, you can target right down to specific postal codes or a radius around your business locations!

Return on Investment (ROI)

Unlike most other forms of advertising, online campaigns should be completely measurable, making it easy to tell whether or not you’re meeting your advertising goals. Every user’s click is tied to a particular ad, keyword, and search query, all of which you can track whenever you like. If you spot a trend, you can create, modify, or delete keywords, ads, and campaign targeting selections within seconds. This allows your campaign to be more responsive and puts you more in control when it comes to improving ROI.

Global Market Reach

Every day, Internet users conduct millions of searches on Google. When you use Google Ads, you have the opportunity to capture any segment of that broad worldwide audience that’s actively looking for products, services, information, and websites. By giving your products or services a presence during relevant user searches, you’re ensuring that you’re visible at a crucial point in the customer’s buying cycle — when the user is actively searching for what you’re offering. From local targeting to global exposure, Google Ads are a fit for any size of business!

Precise Targeted Exposure

Whether you’re trying to reach your local community or city, across your Province, State or Country, or around the globe, your campaign can be structured to reach your precise target market. From Mobile Phone & Click-to-Call Ads to the display network, Google Ads offers the perfect targeting options for every business!

Google Ad Success Stories

See how just a few companies have used Google Ads to grow and reach new audiences
Google Analytics and Ads Certified

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  • Certified Google Ad (AdWords) Professional and Google Partner since 2010
  • Knowledge, experience and certified in performance measurement (GAQI)
  • Over 20 years of experience in B2B and B2C Internet Marketing
  • Hands-on experience managing large and enterprise-level budgets
  • Experienced with Digital Transformation & Project Management (PMQ)
  • Honest, Transparent and Ethical marketing practices
  • Learn about Organic Search (SEO) Services
Paid Search Association Member 2020

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